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Allied hails Malibu progressAllied hails Malibu progress
1-Sep-2003
Coconut-based rum spirit Malibu is showing excellent growth in its key European and Caribbean duty-free/travel-retail markets, according to new owner Allied Domecq.
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?Coconut-based rum spirit Malibu is showing excellent growth in its key European and Caribbean duty-free/travel-retail markets, according to new owner Allied Domecq.
Following the brand?s £560m ($884m) sale by Diageo........
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Following the brand?s £560m ($884m) sale by Diageo........
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(1-May-2002) - Allied Domecq is preparing a fresh travel-retail strategy for Malibu after its acquisition of the coconut rum from Diageo was completed and approved on May 22.
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(13-Mar-2002) - Allied Domecq?s purchase of coconut rum Malibu from Diageo will end the long-standing legal dispute over Captain Morgan, the rum brand both companies claimed to own.