Allied begins a fresh promotional push

(5-Sep-2002) -

(10-May-2002) - Allied Domecq is making an aggressive push into the cream liqueur market with the launch of a Tia Maria line extension aimed at young, fun-loving female travellers.

(1-Jul-2002) - Earlier this year, Allied Domecq unveiled a daring marketing drive behind core brand Ballantine?s Finest in a bid to raise brand awareness among young male drinkers aged 25 to 35. The campaign, entitled Go Play, features colourful, modern imagery that is a conscious move away from traditional Scotch advertising.

(10-Apr-2002) - Allied Domecq is focusing on the gifting sector with a series of new liquor items designed to appeal to gift givers and impulse buyers.

(4-Apr-2003) -