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Alfa takes a magical trip with Harry PotterAlfa takes a magical trip with Harry Potter
Michael Eaton
15-Jul-2005
Jelly Belly Candy Company, which develops and manufactures the Harry Potter-inspired Bertie Bott's Every Flavor Beans in the US for Hasbro subsidiary Cap Candy, has been awarded exclusive distribution rights in the US and Canada for two new packs
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Specialist agency Alfa Brands Corp will handle travel-retail sales in the region.
"It is the first time we have been asked to sell Bertie Bott's products to Canadian customers," Alfa
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