Add to Favorite
Magazine 
Magazine
Alfa helps Pez get into characterAlfa helps Pez get into character
James Featherstone
1-Jul-2006
US agent Alfa Brands has unveiled a new range of candy-with-gift packs for its principal brand Pez, which has agreed a character merchandising deal with Disney and Pixar for the animated feature film Cars, released in the US last month
Article Preview:
Previous Disney/Pixar joint ventures have included Monsters Inc, Toy Story, Finding Nemo and The Incredibles. The latest film features characters called Hudson, Mater, Speedy and Lightning McQueen, all of whom
........Your Comments On This Article
Related Stories
Articles bearing the symbol 
require subscription.
(16-Jan-2003) -
(1-Aug-2006) - US agent Alfa Brands has been appointed to represent the Californian candy and snacks company Taste of Nature, which manufactures a wide range of confectionery aimed mainly at children and featuring licensed character products
(17-Sep-2002) - Nestlé International Travel Retail (NITR) has given the Tigger character a leading role alongside Winnie The Pooh in an attempt to broaden the appeal of its Smarties gift packs.
(8-Nov-2001) - US agent Alfa Brands Corp is launching several products on behalf of its principals at the Frontier Duty Free Association convention and trade show in Montreal later this month.
(13-Mar-2002) -