Aldeasa: master of all it surveys
15-Mar-2004
Latin America represents Aldeasa's biggest market outside its native Spain. But a regional economic crisis, an Argentinian currency devaluation, and the euro's strength against the dollar have left sales in the doldrums and pushed costs up. Yet in Chile, the tide seems to be turning. The economy is growing strongly again, and sales at Santiago International airport are recovering. John Gallagher talks to Aldeasa Latin America director Daniel Montero.
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DFNI: How long has Aldeasa been operating in Chile, and what has been the key to success in the country?
Daniel Montero: We opened our first stores in late 1995,
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Aldeasa: master of all it surveys