Aldeasa and Maxxium promote Brugal at Málaga

Nicole Mezzasalma

14-Jul-2010

Live dancing shows and cocktail tasting sessions will be held at Málaga airport until August 1 to promote Brugal rum

Brugal promotion in Aldeasa's store at Malaga airportDuty-free operator Aldeasa and liquor supplier Maxxium Travel Retail have partnered to promote the Brugal rum at Málaga airport in Spain. Live dancing shows and cocktail tasting sessions will be held at the location until August 1.

The promotion aims to create a Caribbean experience for travellers at Málaga through videos, music, dancers and samplings. Passengers of legal drinking age will be able to enjoy two varieties of the rum, Brugal Añejo Reserva and Brugal Extra Viejo Reserva, which are duty-free exclusives.

Aldeasa liquor category manager Rafael Arroyo said: “Brugal is a relevant brand for Aldeasa, with which we have always been able to collaborate in a satisfactory manner. We are realising that this type of initiatives, bringing products closer to clients, are highly welcome. Our duty is to offer passengers a special shopping experience, by making their stay at the airport more pleasant and exclusive.”

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