Aldeasa adapts Madrid Barajas store

Bill Lumley


The Spanish travel retailer has turned The Shop and Fun & Fashion concepts into one walk-through outlet

Aldeasa has remodelled and expanded its commercial space at Madrid Barajas airport terminal four, turning The Shop and Fashion & Fun concepts into one walk- through outlet.

The retailer now operates 3,000sq m (32,286sq ft) of new commercial space including dedicated promotion areas, product presentations and tasting and cultural events. Innovations include a 37sq m (398sq ft) space exclusively for Brugal rum, called "Brugal Island" as reported on DFNIonline on December 1.

Aldeasa director of national operations Pedro Castro described the walk-through area as a “space that is open to new trends, the latest products and culture. It is an open area for open people in which the shopping experience is both comfortable and fun," he said. 

The operator manages 8,000sq m (86,000sq ft) in terminal four at Madrid Barajas airport.

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(1-Feb-2006) - SPAIN. Spanish retailer Aldeasa has created a new corporate image to coincide with the opening of Madrid Barajas terminal four, where the company has begun operating Spain's biggest airport retail space at 8,000sq m (86,080sq ft)
(13-Sep-2006) - Spanish logistics firm Logista, owned by Aldeasa co-owner Altadis, has secured a deal to manage supply to the Spanish retailer's stores at Madrid Barajas airport
(31-Jan-2006) - The Spanish retailer has designed a new company logo as it prepares to unveil 19 stores in Madrid Barajas' new terminal four, scheduled to open later this week
(15-Sep-2006) - SPAIN. Spanish retailer Aldeasa has appointed logistics firm Logista to manage supply to its stores at Madrid Barajas airport. Logista, part-owned by Aldeasa co-owner Altadis, will develop a new logistics model designed to improve efficiency throughout Aldeasa's network of 60 stores at Barajas