Aldeasa adapts Madrid Barajas store
The Spanish travel retailer has turned The Shop and Fun & Fashion concepts into one walk-through outlet
Aldeasa has remodelled and expanded its commercial space at Madrid Barajas airport terminal four, turning The Shop and Fashion & Fun concepts into one walk- through outlet.
The retailer now operates 3,000sq m (32,286sq ft) of new commercial space including dedicated promotion areas, product presentations and tasting and cultural events. Innovations include a 37sq m (398sq ft) space exclusively for Brugal rum, called "Brugal Island" as reported on DFNIonline on December 1.
Aldeasa director of national operations Pedro Castro described the walk-through area as a “space that is open to new trends, the latest products and culture. It is an open area for open people in which the shopping experience is both comfortable and fun," he said.
The operator manages 8,000sq m (86,000sq ft) in terminal four at Madrid Barajas airport.
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