Air Jamaica explores inflight options

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Air Jamaica is exploring a number of alternatives for its future inflight sales strategy as part of a review of onboard products. The options include taking inflight sales in-house, continuing with existing concessionaire DFASS or selecting a new partner. DFASS has developed Air Jamaica's duty-free operations to a business worth almost $5m a year.
"The options are open to us and we feel the time is now right to look at these," said Air Jamaica vice-president sales and marketing Allen Chastanet. "The business has built up and represents a good revenue stream for us."

DFASS has been a full concessionaire partner of Air Jamaica for six years, during which time it has been responsible for handling commission payments, staff training, purchasing, brochure production and crew incentives.

Chastanet said the airline would decide on the best option early in the new year. The carrier is also introducing new premium seating on its A340 long-haul aircraft next year.