Aeroporti di Roma expands retail offer

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Rome Fiumicino airport authority and operator Aeroporti di Roma (AdR) has revealed plans to expand its duty-free offer and to open two new shops in the first half of 2004

Rome Fiumicino airport authority and operator Aeroporti di Roma (AdR) has revealed plans to expand its duty-free offer and to open two new shops in the first half of 2004. AdR began revamping its own retail outlets last year after The Nuance Group secured a six-year contract to operate12 specialist shops covering 1,800sq m (19,375sq ft) across the terminals.

AdR's stores offer traditional duty-free items including fragrances, liquor, tobacco and confectionery. Nuance's concession covers fashion, accessories and food.
Aeroporti di Roma direct retail manager Stella Terziantz said direct retail sales dropped by 4% year-on-year in 2003 because of reduced space, the withdrawal of several product categories, the cancellation of intercontinental flights and a change in passengers' buying attitudes.

Fragrances account for 50% of sales at Fiumicino, with Chanel, Christian Dior and Lancôme the best-selling brands.

Subscribers can read more details on the new shops in DFNI February 15, out now, or by viewing DFNI Confidential.

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