Aelia partners with William Grant & Sons on malt exclusive

Tina Milton

13-Dec-2007

The travel retailer has unveiled The Balvenie Single Cask 1970 malt whisky exclusive and the 191 bottles produced will only be available at Aelia outlets

The Balvenie Single Cask 1970Aelia introduced its latest whisky exclusive, The Balvenie Single Cask 1970, produced in partnership with William Grant & Sons malt whisky brand The Balvenie earlier this month. It was chosen by The Balvenie Malt Master David Stewart and Aelia senior liquor buyer Philippe Lanusse and the 191 bottles are only available at Aelia outlets.

The Balvenie Single Cask 1970 is a bottling of the acclaimed malt, containing sherry notes unusual in The Balvenie range. Each bottle is hand-filled from the original cask numbered 16191, and is housed in a presentation case bearing the cask number, the filling and bottling dates, the individual number of the bottle and the total number of bottles in the limited edition.

It is priced at €680 ($999) in duty-free and will be available at several terminals in Paris Charles de Gaulle airport, including the new S3 satellite.

Commenting on the launch, Lanusse said: “At Aelia we are very proud to unveil this exceptional malt, which is a very prestigious addition to our range of exclusive products. The Balvenie Single Cask 1970 will appeal to the growing number of knowledgeable customers who are looking for rare items unavailable on the high street, and who are willing to experiment and to trade up. The demand for rare whiskies is intensifying, especially among travellers from Asia, and we are sure that this new exclusive will have a broad appeal.”

He added: “It’s been a privilege to work on this project alongside David Stewart and [William Grant & Sons business development manager travel-retail] Stephanie Law, and I’d like to thank them and the team at William Grant for their support.”

Law said: “We are thrilled to create this exclusive private vintage for our top retail partners, and working with Aelia has been wonderful from the start. Along with our malt master David Stewart, Philippe Lanusse from Aelia has been involved in the process from the start, from helping us choose the cask to working to help create a Single Cask offering from The Balvenie.”

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