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Aelia launches exclusive Azzaro fragranceAelia launches exclusive Azzaro fragrance
John Rimmer
2-Jun-2006
The French travel retailer is to introduce JetLag by Azzaro, a men's fragrance designed exclusively for Aelia
French operator Aelia is to launch a new men's fragrance by Azzaro designed exclusively for the retailer. JetLag, priced at €29 ($36.70) for a 75ml edt, will be available at Aelia's Paris stores from June 15.The fragrance, described as "fresh, zesty and spicy", has been created by Olivier Pescheux. The launch is part of Aelia's continuing drive to offer beauty exclusives created especially for the retailer, and follows previous initiatives from Lancôme and Guerlain.
Aelia said it hoped that JetLag would help the retailer exploit the growing men's market in the beauty category. It reported that 63% of sales at its Paris stores are made to men, with 16% of men's fragrance sales in France made at airports.
More details on JetLag by Azzaro will appear in DFNI June 15.
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