Aelia and Guerlain collaborate on new exclusive

Tina Milton

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Aelia builds on its successful partnership with Guerlain to develop new fragrance exclusive Guerlain Vol de Nuit Evasion

Aelia and Guerlain have worked together to create new fragrance exclusive Guerlain Vol de Nuit Evasion, following the success of last year’s collaboration on the women’s fragrance Lights of Champs-Elysées. The new women’s fragrance, which will be available at Aelia’s network of stores in France and the UK and through Aeroboutique Inflight Retail's airline partners, will be introduced in September. The launch will be supported by a striking merchandising and point-of-sale campaign.

 Vol de Nuit Evasion is housed in a stylish Guerlain flacon with a stopper in the form of an upside-down heart. The midnight blue outer packaging has a design that features spinning propellers, in addition to the distinctive Vol de Nuit Evasion logo.

Aelia category manager fragrances and cosmetics Béatrice Delorme said: “After the success of Lights of Champs-Elysées, we were delighted to partner Guerlain once again in the development of a new fragrance for women. Vol de Nuit Evasion is another highly feminine fragrance with a very striking design. The theme of travel and escape is particularly well suited to the travel-retail market.

“Vol de Nuit Evasion continues our policy of product differentiation and we are very grateful to Guerlain for its continued support as we strive to offer our customers something new and exciting. Exclusives are central to our retail strategy and have played a big part in the success of Aelia’s beauty business.”

The 50ml Vol de Nuit Evasion edt will be priced at Eu46 ($61).