Aelia and Clarins join forces to celebrate three ages of women

Tina Milton

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Aelia has worked with beauty house Clarins to produce three exclusive skincare sets aimed at women in their thirties, forties and fifties

Travel retailer Aelia and beauty house Clarins have worked together to offer a selection of skincare sets designed to meet the needs of women at three key stages in life. The Traveller Exclusive sets will be launched this summer and are available only at Aelia’s store network in France and the UK.

Each set contains two 30ml skincare creams designed for a specific age group, plus a 100ml Water Comfort One-Step Cleanser. The kits have been created with today’s restrictions on aircraft hand baggage in mind, and the size of each item allows the purchaser to take them on board without fear of confiscation.

The range features three sets, the first of which is the Multi-Active 30 Travel Set aimed at women in their thirties. It features multi-active day and night creams to combat fatigue, stress and pollution and is priced at €39 ($52).

The Extra-Firming 40 Travel Set, for women in their forties, is designed to prolong the skin’s youthfulness and radiance. Containing Extra-Firming Day and Night Creams, the set is priced at €49 ($65).

The Super Restorative 50 Travel Set is designed to replenish, lift and illuminate the skin of women in their fifties. The set contains day and night creams and is priced at €59 ($79).

The kits will be promoted through dedicated in-store gondolas and targeted communications, which will be introduced in July.

Aelia category manager perfumes and cosmetics Béatrice Delorme said: “We are delighted with the outcome of our cooperation with Clarins on this project and are sure that the Traveller Exclusive kits will be a big success. The sets are clearly targeted at three important customer groups, for whom the Clarins brand is a guarantee of quality. They make great gifts, and they meet today’s strict controls on hand baggage, which is a crucial consideration.

"At Aelia we will continue to develop ways to offer our customers something fresh and exciting, through exclusives and first-to-market launches. Such items have become an integral part of our fragrances and cosmetics business and there will be many more to come.”

Other Aelia exclusives in 2007 include the Guerlain women’s fragrance Vol de Nuit Evasion, to be released in September.