Abu Dhabi gives fashion a new look

15-Mar-2004

Abu Dhabi Duty Free (ADDF) is reviewing its fashion business and revamping its brand positioning in a bid to maximise sales per square metre - and the company's suits offer is set to be a casualty of the reorganisation

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Abu Dhabi Duty Free (ADDF) is reviewing its fashion business and revamping its brand positioning in a bid to maximise sales per square metre?and the company's suits offer is set

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(15-Jul-2004) - Abu Dhabi Duty Free?s (ADDF) attempts to delist poorly performing brands and rationalise its fashion offer has resulted in a surge in business for the Elle and Benetton brands.
(18-Dec-2001) - UAE. As part of a promotional drive, Abu Dhabi Duty Free (ADDF) has launched a new airport magazine, Buzz, to replace publication ShopTalk.
(16-Jan-2003) - By Kevin RozarioFollowing a redesign of Abu Dhabi Duty Free?s (ADDF) main optical store last year, sales of some of its top brands have soared, including runaway best-seller Ray-Ban.