Abu Dhabi Duty Free revenue rises 8.5 percent

Lorna Strickland

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Destination merchandise and Swarovski sales lift ADDF revenue

The Destination Shop achieved the highest growth with sales increasing by 65.5%. Sales at ADDF's Swarovski shop increased by 54%, World of Cigars sales grew by 33.5%, beauty and fragrance sales by 21.15%, liquor and tobacco by 11.6% and gold by 6.75%.

ADDF said the results reflected the change of passenger profile in terminal one as Etihad Airways increases its network of destinations in Europe, with Swiss, German and UK passengers accounting for a higher share of spend. New flights to Canada, Brussels and Johannesburg later this year will add to this trend.

66.5% of sales came from passengers on Gulf Cooperation Council airlines, who spent an average of Dh182 ($49.59) each. Etihad Airways contributed 26.3% of the total figure, up by 138.1% on last year's figures. Sub-continental airlines contributed 11.8% with an average spend per head of Dh170 ($46.32). European airlines accounted for 7.6% of sales with an average spend per head of Dh198 ($53.95).

ADDF has also launched an updated raffle concept. Nestle is co-hosting a Dh50 ($13.62) raffle called Geni-us, where every customer is a winner. Customers will receive a specially designed magic lamp filled with Quality Street confectionery and a Scratch & Win card. Prizes include gold coins and products from the duty-free shops. Raffle tickets are placed in a draw for the chance to win a Volkswagen Beetle. Geni-us is a limited ticket offer to increase the chance of winning.