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Abu Dhabi Duty Free returns to Millionaire drawAbu Dhabi Duty Free returns to Millionaire draw
1-Oct-2004
After changing its prize draw format for its Summer Fiesta promotion campaign, the retailer returns to its tried and tested format
Abu Dhabi Duty Free (ADDF) has reinstated its Be A Millionaire prize draw after changing the format for its Summer Fiesta promotional campaign. During the campaign, which ran from June 1 to August 31, the retailer offered scratch and win cards with the theme Everyone is a Winner, offering customers the chance to win prizes such as Gulf Air and Etihad tickets, gold bars and gift vouchers.
Passengers who want to take part in the Be A Millionaire draw pay Dh500 ($136.24) and are entered into a raffle for a top prize of Dh1m ($272,480) and five runners-up prizes of Dh100,000 ($27,248). The first draw takes place on October 2.
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(1-Jul-2004) - Abu Dhabi Duty Free has reported that sales in its confectionery and food hall are up by 27% year-on-year in the first five months of 2004, just before the launch of its Summer Fiesta promotion
(1-Jul-2004) - UAE. Abu Dhabi Duty Frees Summer Fiesta programme of promotions could be more successful than last year's Summer Adventure campaign, according to the operator
(21-Feb-2005) - The retailer is to base the new format of its established prize draw on the results of a recent passenger survey
(15-Jun-2004) - UAE. Abu Dhabi Duty Free has launched its second summer promotion called Summer Fiesta
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