Abu Dhabi Duty Free and Sharaf DG sign agreement

Andrew Pentol

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Sharaf DG is to operate Abu Dhabi Duty Free’s electronics concession from early next year

Abu Dhabi Duty Free (ADDF) has signed a three-year partnership deal with Sharaf DG, which will see the UAE retailer assume control of the electronics stores at Abu Dhabi International airport.

Sharaf DG will be responsible for category and supply chain management at all ADDF electronics outlets in addition to the two boutiques in terminal one and terminal three, which is yet to open.

Abu Dhabi Airports Company (ADAC) chairman and managing director Khalifa Al Mazrouei said: “As part of ADAC’s strategy to deliver a superior customer experience, we are committed to forming partnerships with operators that set new standards and value to our customers.”

Sharaf DG director Salah Ibrahim Sharaf added: “With a strong and trusted presence in the domestic [UAE] and regional market for the past 33 years, Sharaf is pleased to be bringing Sharaf DG to Abu Dhabi Duty Free. We look forward to ensuring an exciting shopping experience to all passengers.”