Absolutely flawless

14-Jun-2008

Skincare represents a growing share of the beauty pie and taking more and more space and visibility. But is the sector unstoppable? Kevin Rozario reports

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Longevity is something we all strive for. When brand owners launch a new beauty product they want it to become a classic and go the distance. When consumers adopt healthy

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(15-Feb-2007) - P&G’s move into the skincare sector with the acquisition of Doctor’s Dermatologic Formula skincare (DDF) was described by one industry source as “another example of the rich getting richer”
(7-Sep-2002) - By devoting 50% of the space in its shop-in-shop concept to skincare and cosmetics, the L?Oréal-owned beauty house reversed an established merchandising habit and boosted make-up sales by a third.
(8-Feb-2002) - Cutbacks in the beauty business were extensive following the events of September 11. Yet the biggest player in the European market remains confident it can achieve significant growth in 2002 and has prepared one of its most ambitious launch schedules ever. Kevin Rozario reports