Absolut unveils new gift pack

Nicole Mezzasalma

3-Jul-2008

The Masquerade costume party-themed special edition will be available in travel-retail from September

Liquor supplier V&S Absolut Spirits has unveiled this year's gift pack for its Absolut vodka. Absolut Masquerade is inspired by glamourous costume parties and features a package design of 3,238 shiny red spangles in the shape of the Absolut bottle.

V&S Absolut Spirits Global Travel & Retail director Anders Olsson said: "Our new gift pack builds on the legendary Absolut history of creative and ground-breaking bottle and package design. We are confident that the new design will be at least as much appreciated as its ground-breaking predecessors, Absolut Bling Bling and Absolut Disco.

"With this spectacular outfit we have extended the concept of what a gift pack can offer consumers even further, and we hope it will inspire people to embrace the glamorous side of themselves by turning an ordinary night into a masquerade," Olsson concluded.

The new Absolut gift pack will be available in duty-free from September and will be distributed by Maxxium Global Travel Retail.

Bookmark This Article

Delicious    Digg    StumbleUpon    Facebook

Your Comments On This Article

Name:
Email:
- Not displayed on website
Comments:
Please note:
Only alpha-numeric characters allowed for comments
Security Image:
Please enter image text in the security code field
Security Code:
 

Related Stories

Articles bearing the symbol  require subscription.

(8-Dec-2008) - Hostesses dressed in Masquerade themed costume and tasting sessions help encourage sales of the new Absolut gift pack
(28-Jun-2010) - The supplier will introduce the DFS 50th anniversary signature cocktail in August
(29-Sep-2009) - The new special edition of Absolut vodka will be rolled out to London Heathrow and Gatwick airports from September 30
(29-Jan-2009) - The Absolut Arch is in The Nuance Group’s new flagship duty-free store at Stockholm Arlanda airport terminal five
(14-Sep-2009) - The Nuance Group’s flagship duty-free store at Stockholm Arlanda airport terminal five was chosen for the worldwide launch of Absolut Vodka Rock Edition