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Absolut scents success with Apeach promotionAbsolut scents success with Apeach promotion
Joe Bates
15-Nov-2005
The beauty industry has inspired V&S Global Duty Free's latest promotion for Absolut Apeach, which is particularly suited to travel-retail locations where straightforward tasting promotions are forbidden
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The promotion employs hostesses to offer potential customers sniffer cards that have been sprayed with Absolut Apeach using a specially designed atomiser attached to the bottle. The cards feature cocktail
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(28-Feb-2005) - A peach-flavoured variant is the latest extension to V&S Absolut Spirits' range of vodkas
(15-Mar-2005) - V&S Global Duty Free is to launch a new peach-flavoured Absolut vodka at the Duty Free Show of the Americas in Fort Lauderdale next month
(15-Dec-2005) - Absolut vodka is a running a festive travel-retail promotion during the Christmas and New Year period
(15-Jan-2008) - Leading players such as Diageo, Pernod Ricard and Fortune Brands have already publicly expressed their interest
(3-Jul-2008) - The Masquerade costume party-themed special edition will be available in travel-retail from September