Absolut moves up a Level into super-premium vodka sector

18-Nov-2003

V&S Absolut Spirits is to enter the super-premium vodka category with a new brand called Level

Article Preview:

The company will launch the product in the booming US premium vodka market and with selected duty-free operators worldwide from next March.

Level will come in a tall, slim and

........
Login To Read More | Subscribe To Read More
Your Comments On This Article

Name:
Email:
- Not displayed on website
Comments:
Please note:
Only alpha-numeric characters allowed for comments
Security Image:
Please enter image text in the security code field
Security Code:
 

Related Stories

Articles bearing the symbol  require subscription.

(23-May-2006) - V&S Group has sold its Danzka brand to premium vodka specialist Belvedere
(15-Jul-2005) - Alpha Retail plans to install a white spirits wall in its refurbished store at Manchester airport's terminal two later this summer
(23-Oct-2007) - Ambitious Patrón tequila broadens white spirits portfolio with the purchase of Ultimat vodka
(28-Feb-2005) - A peach-flavoured variant is the latest extension to V&S Absolut Spirits' range of vodkas
(1-Jul-2002) - LVMH has made its first acquisitions in the vodka category with its purchase of a 40% stake in US spirits importer Millennium Import Co, distributor of super-premium vodkas Belvedere and Chopin.