AT Cross promotes Leadley to international marketing manager

Andrew Pentol

28-Nov-2007

The former regional marketing manager for Europe, Middle East and Africa will strive to increase and develop the profile of the company in other parts of the world

AT Cross has announced the promotion of Nicola Leadley to international marketing manager following a restructuring of the company’s global marketing team

Based at the UK head office in Luton, her main responsibilities will include planning activities with AT Cross subsidiaries and distributors, the execution of marketing plans to meet sales and profit targets and ensuring the company’s international marketing strategy reaches its full potential outside the Americas.

She will also work with international sales teams to develop and improve the competitive position of Cross in the market through assortment management, market research and customer development.

Cross accessories division president Chad Mellen said: “We are delighted to announce Nicola’s promotion. Her experience and brand knowledge will be a great benefit to our international sector. I wish her and the international marketing teams continued success.”

Bookmark This Article

Delicious    Digg    StumbleUpon    Facebook

Your Comments On This Article

Name:
Email:
- Not displayed on website
Comments:
Please note:
Only alpha-numeric characters allowed for comments
Security Image:
Please enter image text in the security code field
Security Code:
 

Related Stories

Articles bearing the symbol  require subscription.

(18-Dec-2006) - Pen supplier AT Cross has just recorded its first sales growth in 10 years following a move into stationery and leathergoods earlier in the year
(1-Mar-2006) - Myriam Ichbiah has replaced Diana Balitrand as Lancôme marketing manager for travel-retail Europe, Middle East and Africa
(15-Dec-2007) - The supplier will launch a new collection early next year in a bid to keep on top of market trends
(7-May-2008) - Mariska Van Beukering will be responsible for developing and implementing campaigns in Europe South and the Middle East
(15-Oct-2006) - The Autocross leather range from AT Cross, launched earlier this year, has been a success in travel-retail for the writing instruments supplier