ARI-ME unveils new Gulf Air catalogue

John Rimmer

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The inflight operator promises "many innovative changes in both presentation and product portfolio" in its new brochure for the Middle Eastern airline

Aer Rianta International-Middle East has launched the latest inflight catalogue on board Gulf Air. The selection includes 127 products featuring 13 regional exclusives, with a wider choice of items across all product categories.

The airline's new range of fragrances features new launches from Hermes, Chanel, Parfums Christian Dior, YSL Beaute, DKNY, Jean Paul Gaultier and Agent Provocateur. The brochure's cover features After Five, the new fragrance from Elizabeth Arden.

In cosmetics, Gulf Air passengers will receive a free gift with the purchase of any two products from Revlon. Another new promotion will give customers spending more than $100 on the airline's Hot Diamonds range the opportunity to participate in a prize draw.

Bahrain-based Gulf Air expects a significant boost in traffic when the Formula One Grand Prix returns to the kingdom in March.