ARI-ME launches wider assortment on Gulf Air

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James Featherstone

3-Jul-2006

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The new catalogue on board Gulf Air features over 40 new brands

Aer Rianta International-Middle East/Bahrain Duty Free has launched a new product assortment on board Gulf Air, including over 40 new brands and 140 skus. The concessionaire said it had reviewed every product category to allow passengers greater choice.

Among the new watch brands available on board Gulf Air are Tommy Hilfiger, Kenneth Cole and Zeades, which is offering an exclusive Minelli women's watch with choice of straps. A new onboard promotion allows customers spending over $100 to enter a draw to win a Christian Dior's women's watch valued at over $900.

Other new items available include a computer kit from luggage brand Tumi plus a set of compact travel speakers from Power Traveller.

To coincide with Gulf Air's new inflight programme ARI-ME/Bahrain Duty Free has introduced a new hand-held sales system from Initium across the airline's fleet, in a bid to enhance back-office efficiency and sales service to passengers.

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