ADDF hails success of winter promotion

Andrew Pentol

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The “Go Crackers” promotion increased sales by 44% between November and January

Abu Dhabi Duty Free (ADDF) has revealed that its Go Crackers winter promotion, which ran from November 15 2007 to January 10 2008, led to a 44% increase in sales. The company also announced the grand prize winners: Amer Raza, an energy consultant from Pakistan, won a VW Touareg V6, while HR manager Raymond Bou Samra from Lebanon won a family holiday. Instant prizes including cameras, mobile phones, fragrances and toys were also distributed as part of the promotion. Customers were entitled to a coupon giving them automatic entry into the grand draw for every AED250 ($68) spent at the retailer’s stores. The coupon also gave customers the chance to receive an instant duty-free prize.

ADDF general manager Dan Cappell said: “We are pleased to note the success of the Go Crackers promotion with a significant increase in sales over the same period. We are delighted that the concept was well received by our passengers and our congratulations go to the two grand prize winners. Coinciding with robust growth figures throughout 2007, the promotion’s main activity in December played its part in the 36.28% year-on-year growth in revenue ADDF realised in the final month of the year compared with 2006 figures.”