A new direction

15-Jul-2008

Retail In Motion’s fledgling airline retail, technology and training business aims to bring greater coherence and transparency to a traditionally fragmented and opaque retail channel—at no cost to airlines. Gavin Lipsith speaks to the company’s dynamic and entrepreneurial founder Joe Elias

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Sometimes it takes an outsider to spot the fundamental flaws in a market. When Joe Elias’s Little Drinks Company first started to supply Ryanair in 2005, it was not long

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