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A gift of an opportunityA gift of an opportunity
Lorna Strickland
15-Sep-2005
As travel retailers increasingly recognise the potential of the gift category at airports, Lorna Strickland examines related research and finds that the sector is about more than souvenirs
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Most operators know that looking for a gift is a key purchasing motivation and accounts for a high proportion of sales. But the concept needn't include only products traditionally regarded
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(1-Oct-2004) - Heineken aims to build its duty-free sales at international airports with a new range of four gift boxes.
(15-Sep-2005) - Travel retailers are calling upon suppliers to enhance their product presentation in an attempt to encourage gifting
(1-Jul-2005) - A new agent and distributor has entered the UK ground store duty-free market
(27-Sep-2001) -