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A call to armsA call to arms
Lorna Strickland
1-Jun-2006
Last month's Nordic Travel Retail Seminar heard how the regional industry's "image crisis" continues, with many consumers dissatisfied with the retail offer. The Nordic Travel Retail Group is to create a think tank to address the problem. Lorna Strickland reports on the battle to win consumers back
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"If price is the only reason people shop, we face a big problem." So said Nordic Travel Retail Group chairman Erik Thomsen in response to startling evidence presented at the
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(15-May-2006) - Among the most important themes addressed at the Nordic Travel Retail Seminar earlier this month was the need to promote our industry to the people who matter—the consumers
(15-May-2006) - SCANDINAVIA. The annual Nordic Travel Retail Seminar, held on May 3–5 in Mallorca, called for the creation of an 'industry think tank' in response to the alarming findings of a customer survey conducted by Kjaer and Schmeltzer
(1-Jun-2005) - Judging by the debate at last week's Nordic Travel Retail Seminar, the "image crisis" that many believe plagues the Scandinavian industry has yet to ease
(1-Mar-2005) - This year's Nordic Travel Retail Seminar will be held on May 25–26 on board Color Line's cruiseship Color Fantasy
(15-Jun-2004) - SCANDINAVIA. Customer confusion over pricing and the marketing of the travel-retail offer is threatening the future of the trade, according to research unveiled at last week's Nordic Travel Retail Seminar in Stockholm