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A buoyant beginningA buoyant beginning
3-May-2003
Swiss skincare company Pureneige, which bases all of its products on minerals from the Dead Sea, is building its distribution network from scratch, with an emphasis on worldwide travel-retail. Jane Labous talks to ceo Amir Alon about his strategy for 2003.
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Swiss skincare company Pureneige, which bases all of its products on minerals from the Dead Sea, is building its distribution network from scratch, with an emphasis on worldwide travel-retail. Jane
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(16-Jan-2003) - Switzerland-based Pureneige has launched a line of skincare products worldwide.
(2-Aug-2003) - Pureneige has introduced a special facial skincare line for sale onboard airlines, consisting of five complementary products, day cream, night cream, anti-wrinkle cream and a mask all in 5ml jars and a cleanser in a 30ml bottle.
(1-Nov-2005) - Skincare brand Pureneige has won the tender to supply business class passengers on board Swiss International Airlines with moisturising cream, lip balm and facial mist